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Opple lighting is one of China's leading lighting brands. The company designs, manufactures and distributes a variety of lighting products for household and commercial applications. Founded in 1996 and initially specializing in CFL bulbs and ceiling light fixtures, Opple has grown into a nationally recognized conglomerate with the most extensive sales network in China. Through years of development, Opple has significantly expanded its product portfolio to include a vast array of products and services, including LED bulbs, LED tubes, LED downlights, LED ceiling lights, LED panel lights, chandeliers, floor lamps, table lamps, wall lamps, night lights, atmosphere lights, mirror lights, strip lights, ceiling fan lights, under cabinet lights, street lights, flood lights, and LED retrofit modules. Opple reported RMB 5.44 billion in annual gross revenue in 2016, ranking fourth in the industry in China, ahead of Leedarson, Yankon and Tospo.
Opple is headquatered in Shanghai and its manufacturing facilities are located in Zhongshan, Guangdong and Wujiang, Jiangsu. The fully integrated manufacturing facility in Wujiang covers an area of 600,000 square meters. The production site is equipped with sophisticated production lines and innovation technology to manufacture the company's entire range of LED products. The tool and die facilities can take an initial design, prototyping to volume production straight away. Laser centers and robotic sistems maximize precision and efficiency in the production flow. The computerized pick-and-place SMD placement machines boast of high speed and accuracy. Opple's other vertical integration equipment that expands its manufacturing abilities includes injection molding machines, fully automated powder coating systems, punching machines for metal parts, CNC controlled auto welders and conveying systems, and etc. The Wujiang factory has an annual capacity of RMB 22.74 million units. Opple commits itself to delivering perfect product quality that is strictly controlled by rigorous QC procedure with integrated testing equipment and instrument, from raw materials inspection, in-process components and subassemblies test, finished products test, aging test, to final pre-shipment inspection.
Opple's success largely attributes to its aggressive marketing strategy in the domestic market by cultivating a strong brand recognition and credibility. In 1999 the company launched its own brand and the Opple trademark which means "European standard" in Chinese was officially registered. Through years of endeavor and dedication Opple Lighting has embarked on an incredible push that is winning the domestic market share from long-established names. Opple has the largest distribution network in China, with over 3,800 branded stores and 30,000 points of outlets. The company has a huge competitive edge over its rivals in ecommerce business and had taken the lead in online sales for many consecutive years. Apart from offering lighting products for the residential market, Opple also works with many leading corporate clients to provide lighting solutions for their housing projects, commercial installations and retail chains. Besides that, the company proactively taps into the municipal energy management market by providing EMC (energy management contracting) lighting service. The domestic sales revenue reached a record high RMB 5.03 billion in 2016, accounting for 92 percent of the company's total revenue.
As the leading lighting brand in China, Opple has been sparing no effort providing consumers with innovative lighting solutions. Continued innovation by utilizing the latest lighting technologies and designs is a core strategic initiative at Opple. The company's inventive development team consists of over 400 engineers, technicians and designers, with expertise in thermal modeling, mechanical engineering, electrical engineering and optical design. The company maintains a minimum RMB 100 million annual investment in R&D and holds over 800 patents. Opple Lighting also seeks various partnerships across different industries, including Huawei, a global leading telecommunication brand, to build an open eco-system and platform in Internet of Things (IoT) environments. Opple's smart lighting products can be integrated with a variety of communication protocols to address various lighting requirements and allow interactions with other recreational devices to create healthy, comfortable and romantic atmosphere at home. Through dedication to innovation, the company has built a solid reputation for energy efficient, user-friendly and cost-effective lighting solutions.
Opple's achievement underscores China's increasing importance in the global lighting market. This trend has been accelerating along with the falling prices of LED ling products. However, the company's ongoing growth has not only come domestically. Since 2001 Opple has begun expanding internationally with presence in more than 50 countries including Netherlands, Germany, Hong Kong, South Africa, Brazil, UAE, Thailand, India, and more. The company generated an overseas revenue of RMB 409 million in 2016.
On August 19, 2016, Opple Lighting launched an IPO and became a publicly listed company on the Shanghai Stock Exchange (Stock Code: 603515).
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